Business-to-Business Marketing, unlike Business-to-Consumer Marketing, has to be more concise, subtle and targeted. Knowing which strategies to adopt is key in making the most of a digital marketing strategy. We have aligned 5 of the most practised digital marketing strategies by B2B businesses for businesses that are getting started:
Building an Accessible Website
Having a company website that gives your target audience a look into what your business does drives conversion. A website also ensures that your business is accessible across the plain of the internet. Showcasing your previous projects, works, services, etc. informs them about your key offerings. Businesses can also track the traffic generated on their website to learn how to improve their website’s user experience and what their clientele is keen about.
Email Marketing
Did you know? The number of active email users is forecasted to reach 4.6 bn in 2025. Many business professionals go through their emails on a daily basis and believe in getting valuable information through the same. Email marketing is, therefore, an effective and low-investment initiative towards keeping in touch with businesses and reaching new ones. By sending out monthly or weekly emails to your list of clients or subscribers, you can bring more value to them.
Paid and unpaid SEO practices
Having a website is just the beginning. Optimising it to be SEO-friendly is an entirely different ball game. B2B businesses can opt for paid and organic SEO services to reach their target audience and express their speciality on a local or national level. SEO not only gives one insight into a business’s global rating but also helps them understand the pain points of their clients and the words they use to express the same. Integrating these keywords and phrases can help them rank higher on search engine page results.
Video Marketing
In an age where the average attention span is on the decline, video marketing has shined through as the most favoured way for businesses to keep their target audience hooked to their content. Be it displaying videos on websites or uploading them on YouTube, B2B businesses can ease down the initial interactive process for their business clients by condensing their works and services into concise videos.
Social Media Marketing
Anyone with a smartphone and an internet connection can access social media. In this era of social media, people have begun using it to stay informed and make purchase decisions online. Having a strong social media presence is key for B2B businesses, as ultimately, it’s the people behind the businesses with whom they wish to connect. Linkedin, Instagram and Facebook are the best platforms for B2B businesses to engage with business professionals.
These are just a few of the basic strategies B2B businesses of all sizes can employ. If you wish to know more about what you can do to reach greater heights with digital marketing, get in touch with us today for consultation and more.
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