A logo builds brand recognition. It also supports the experience a customer has with your brand. Every process in the logo designing cycle should be carried out with thoughtful consideration.Here’s how you can create your dream logo.
Know your brand personality - You should be clear about the brand identity you want to convey before you start designing a brand logo. Your brand logo will derive inspiration from your brand personality.
Analyse your competition - Research is key. Look at your competitors' logos and note down any similarities you see in colours, fonts, language, icons, etc. This will help you understand what you should not include in your logo in order to avoid being overlooked by your target audience. You need to create your own authentic identity through your logo in order to convey your message and create an image for your brand.
Choose a design style - Depending on the brand identity you want to convey, you can choose your logo style. There’s a wide array of styles you can choose from - vintage, modern, quirky, serious, minimal, etc.
Pick logo type - Logos are usually classified into icon-based and wordmark logos. Many people prefer a simple wordmark logo consisting of words only, whereas others prefer a combination of wordmark and icons. HSE Integro - health, safety and environment gear manufacturer and audit company - reached out to us to get their logo designed. The two figures in the logo icon depict humans and the colours orange and green reflect fire and safety. By adding a descriptive tagline below the brand name, it becomes easy for first-time viewers to understand what HSE Integro offers.
Pick your fonts - Fonts may seem like a negligible part of the logo for many, but they are due some credit in how much they can affect your brand personality. Selecting an appropriate for your brand logo can be a game-changer for how effective it turns out to be. Kelmarsh Technologies - an agricultural equipment manufacturer & supplier - under our client Balu Industries, wanted us to design their logo. We chose Azonix, a sans serif font, owing to its futuristic and hi-tech look. This enhanced the feel of the logo and gave the brand name a cutting-edge personality.
Choose your colours wisely - Colours play a significant role in conveying your brand’s personality like fonts. Colours can capture the attention of your customers and incite an emotional reaction. When Alpha Metallum - a ship cash buying and metal trading company - reached out to us for logo designing, we focused on communicating their key work using colours. We narrowed down on two colours that would subtly hint at their expertise in trading copper and aluminium i.e. copper and steel.
Keep it simple - Less is always more when it comes to creating a logo. A simple design is easy to remember and apply. Stick to a colour palette and font style. Be sure that every element in your logo complements each other.
Get feedback - Always create multiple iterations of your logo instead of making a final call before the creation. Ask your friends, family and relatives for their feedback to understand which logo conveys your brand personality the best.
We at Futuready Media believe in the power of brand logos. We encourage brands to invest in logo designing by offering them unparalleled logo designing services. Our logo designs are unique, easy, intuitive and fully customisable.
Want to add an edge to your brand identity with a fresh logo? Get in touch with us today!
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