As aptly defined by Tim Brown, executive chair of IDEO, “Design thinking is a human-centric approach to innovation”. When you develop a product using the design thinking methodology, you need to see your products through the customers’ eyes, and you must implement the best designs, which are unique and futuristic. It isn’t always necessary to make a bold design for your product to hit the market, minimal designs can work better for a certain number of products.
Implementing Design Thinking In Organizations
Importance of Design Thinking in Business outcomes
Design Thinking Integration in Businesses
Design Thinking & New Product Development
Implementing Design Thinking in Start-Ups
Creating Delightful Customer Experiences with Design Thinking
How to Develop Design Thinking Skills
Key Highlights
Design thinking is a complicated process that needs various tools, creativity, imagination, and problem-solving skills. Most importantly, everyone in the team must be convinced about the positive outcome of the process and must not show resistance when implementing it.
With huge demand, a large number of young graduates, as well as working professionals, are enrolling in courses like the Executive Certificate Program in Design Thinking & Innovation Management offered by the Indian Institute of Management, Lucknow and TIMESTSW.
Design Thinking Integration in Businesses
Over the years, Fortune 500 companies like Apple, Microsoft, Disney, and IBM have implemented “design thinking” in their products and gained a competitive advantage like no other. Today businesses are driven by design thinking which is a human-centred methodology for creative problem solving and innovation. Design thinking is being implemented in businesses as it offers business value and results in maximising ROI. For this, they first make a team with a design thinking mindset. When implementing this approach, businesses, see failures as learning, they focus on the problem, gather ideas in an unbiased manner, and embrace feedback.
Design Thinking & New Product Development
A product's design and development are not just a creative and brainstorming process. For example, you need to question yourself while you design a product, and you must have a customer-centric approach to give the best finishes to your products. And it requires interactive communication skills and challenges assumptions to develop an error-free product according to the market demand and the one that offers a seamless end-user experience.
There are mainly two strategies available for designing a product: customer-driven and product-driven strategies. You need to design a product according to the end-users demand, and you must depend on your assumptions to read the mind of such users. But, if you cannot reach their mind and develop the products according to the end user’s behaviour, you must take the product-driven strategies.
To know more: https://timestsw.com/course/general-management/iim-lucknow-executive-certificate-program-in-design-thinking-innovation-management/