In today’s world, organisations, including small businesses, are increasingly adopting digital tools for their marketing endeavours. Growing internet penetration and smartphone usage across the world entails the fact that there is a large audience for digital marketing campaigns, making it the most lucrative option for organisations. The global digital marketing sector was valued at $322.5 billion in 2020 and is projected to reach $640.2 billion by 2027. India itself houses a digital advertising market that stands at ₹15,782 crores and is expected to grow at 20% to reach ₹23,673 crores by the end of 2022.
A large chunk of India’s population comprises youngsters who are more adept with social media and internet usage, making it an ideal market ripe for intensive digital marketing efforts. Today’s marketing includes social media outreach, email campaigning, written and visual content creation, search engine optimisation, influencer marketing, brand partnerships and a lot more. Additionally, marketing strategies should be data-driven and constantly monitored with new-age tools.
Advantages of Robust Digital Marketing Strategies
The rapid adoption of digital marketing tools and techniques in the last decade is no unsubstantiated fad. Digital marketing has proven to be a cost-effective method for achieving a global reach, even for small-scale businesses. Most social media tools such as posts, blogs, stories, reels, and videos are free-of-cost and offer a global reach. Online advertisements are also cheaper than print and television advertisements.
Through search engine and website analytics, marketers today can monitor real-time traffic and gain thorough insights into consumer behaviour. Digital tools can be used to boost brand image and increase an organisation’s online footprint. They can also be used to provide personalised marketing to customers. In the era of big data and automation, customers also expect brands to deliver hyper-personalisation.
Upskilling with IIM Indore’s Executive DMS Certification:
There is no dispute over the fact that digital marketing has become extremely important for organisations today, irrespective of their sector. The India Martech Report 2020 has shown that 80% of Indian marketers are expected to raise their expenditure on marketing technology in the next few years. Unfortunately, it stands that a large portion of this expenditure might never see the light of the day due to an acute shortage of advanced marketing talent and the lack of robust marketing strategies for companies. Traditional marketing programmes do not adequately equip professionals with a thorough understanding of the digital marketing landscape, which is essential for strategy. IIM Indore’s Executive Programme in Digital Marketing and Strategy (DMS) aims to address this issue.
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